Technical Marketing

Otto

Overview
Otto (Coming Soon), inspired by Nikolaus Otto, inventor of the internal combustion engine that converted fuel into reliable, repeatable power, is a technical marketing AI coworker that transforms engineering data into market-ready content and campaigns. Like Otto's engine that powered countless applications through consistent cycles, Otto converts raw technical specifications, test reports, and product documentation into datasheets, campaign assets, and launch materials. By automating content creation and campaign execution, Otto keeps marketing momentum flowing without constant dependency on engineering resources.

Accelerate Product Launches

01

New product launches require datasheets, application briefs, competitive positioning, sales enablement decks, and distributor training materials. Creating these assets pulls engineers away from development and delays time-to-market. Otto generates launch-ready content from technical documentation, packaging product specs into customer-facing materials, competitor comparisons into battlecards, and technical details into sales talking points. Marketing teams launch products on schedule without bottlenecking engineering.

Scale Content Production

02

Technical content creation is slow and expensive. Every datasheet requires an engineer's review. Every application note needs technical validation. Content backlogs grow while campaigns wait. Otto automates the conversion of technical specifications into marketing formats, generates industry-specific application briefs from product capabilities, and creates campaign variations for different verticals. Marketing produces more content with existing resources while maintaining technical accuracy.

Execute Targeted Campaigns

03

Generic marketing doesn't resonate with technical buyers who need specific application details and performance data. Otto analyzes product capabilities against industry requirements to create targeted campaign messaging, identifies which technical features matter for specific verticals, and generates customized content that speaks directly to buyer priorities. Campaigns drive higher-quality leads because the messaging demonstrates real understanding of customer applications.

Discover how Bardin accelerates technical deals and scales expertise across your industrial sales team.

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