A Legacy of Intelligence, A Foundation for the Future
At Bardin, we're driven by a commitment to empowering industrial teams and transforming tribal knowledge into permanent strategic assets. Learn more about our journey and see how we're building the future of industrial commerce, together.
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Transforming industrial commerce through precision AI, trusted expertise, and human-centered innovation.
Our Values



Our Story
Our journey began in 2023 as "Folio", building tools to help industrial teams organize their technical product portfolio. But through deep conversations with our customers, we discovered something more fundamental: the real problem wasn't finding products, it was the inability to capture and scale the unwritten, "tribal" knowledge trapped in the minds of key experts. Brilliant sales professionals were forced to wait days for answers from overloaded engineers. Valuable deals were being lost not on price or product quality, but on the inability to deliver trusted technical answers with speed. That insight changed everything.
In early 2025, we rebuilt our platform from the ground up and rebranded as Bardin, named after John Bardeen, inventor of the transistor. Just as Bardeen's component became the foundational building block for the digital world, we saw our mission clearly: to provide the foundational intelligence layer for teams who engineer and sell the next generation of industrial automation systems. Today, Bardin is transforming how industrial teams work, with AI coworkers that solve technical challenges instantly while building a permanent intelligence layer. Driven by technical rigor, human empowerment, and creative ingenuity, we are building a modern legacy that honors the industrial world while securing its future.
Industries We Serve
Measurable Impact
Transforming industrial sales with AI-powered expertise that accelerates deals, empowers teams, and captures knowledge to drive lasting competitive advantage.
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Frequently Asked Questions
Get the answers you need. Browse our FAQs for more information about Bardin.
What are AI Coworkers?
We didn't want to build just AI automation tools, because we knew the importance of keeping humans in the loop. But industrial companies are missing thousands of experts. So we're augmenting your existing team with AI "Coworkers." Think of them as expert colleagues who work alongside your team: Otis for sales, Goss for pre-sales, Ada for support, Otto for marketing, and more. They handle complex technical workflows with engineering-level precision while learning from every human-to-AI interaction, getting smarter as they capture the "why" and your human-led critical thinking behind each decision.
How is Bardin different from generic AI like ChatGPT, Copilot, or enterprise search?
Generic AI is built for broad, general questions; its like asking a general practitioner for basic health advice. But when you need to answer complex engineering questions about product compatibility, application-specific configurations, or technical specifications across thousands of SKUs, you need a specialist. Generic AI "hallucinates" answers based on general internet knowledge which can be catastrophic when a wrong spec could cost a deal. Bardin is purpose-built for the technical depth of industrial commerce, trained exclusively on your documentation and expert knowledge to deliver precise, verifiable answers you can stake your reputation on.
What do you mean you "capture tribal knowledge"?
Every day, your team uses Bardin to solve productivity problems, finding the right product spec, answering a customer's technical question, troubleshooting a configuration issue. But here's what makes Bardin different: every interaction teaches the system how your experts think. When someone asks a question and Bardin provides an answer, then the engineer refines it, pushes back, uploads additional context, or explains why a different approach works better for this specific application, all of that gets captured. When they explain that "we typically use this valve in cleanroom environments because of X constraint," or "this sensor won't work at that temperature for Y reason," Bardin is learning the logic, the context, and the real-world decision-making that lives only in your experts' heads. Over time, this day-to-day engagement transforms unwritten expertise into a structured, permanent intelligence layer, and your team's collective knowledge becomes a scalable asset that survives employee turnover and grows smarter with every conversation.
Our knowledge is what makes us competitive. How do I know this won't be used to train AI that's also being used by our competition?
Bardin uses private, single-tenant architecture where your knowledge vault is completely isolated. Your proprietary expertise trains only your AI Coworkers, never anyone else's. Unlike generic AI platforms that use customer data to improve their models for all users, we're engineered differently from the ground up. Your competitive advantage is yours alone. When your team captures application knowledge, solves technical problems, or documents use cases in Bardin, that intelligence stays locked in your vault—inaccessible to competitors, partners, or any other company. This isn't just a policy, it's our fundamental architecture and your contractual guarantee.
Why buy Bardin instead of building internally?
You're experts at building industrial products, and you wouldn't outsource that core expertise. But just as you partner with specialists for enterprise software, logistics, or accounting tools, AI solutions for industrial sales is our domain. Building internally takes at least 18-24 months, costs millions, and pulls your best engineers away from your core products, with most internal builds failing due to lack of focus. In contrast, we're 100% dedicated to industrial sales AI. And because we work across multiple industrial niches, we're constantly learning best practices from the industry and bringing those insights to every customer. You benefit from the collective knowledge of the entire industrial ecosystem, not just your own isolated attempts. We're building the category with deep vertical expertise that no internal team can match.
You're a startup. We're used to working with established companies or consulting firms. Why should we work with you you?
You get the best of both worlds. We combine startup speed and innovation with deep focus on industrial needs. We take your feedback seriously and iterate as partners, not as a vendor delivering a fixed product. Unlike massive consulting firms that charge premium rates for temporary projects, we're building a lasting platform, which means we're invested in your long-term success, not just billing hours. We're backed by experienced operators, investors, advisors, and industrial leaders who've built billion-dollar businesses, we have the expertise and network of a mature company with the agility of a startup.
What do your offerings look like?
We offer three tiers. The Team Plan (up to 20 users) is perfect for a single department solving an immediate productivity bottleneck; you choose one AI Coworker to start and prove ROI quickly. The Division Plan (up to 100 users) unlocks cross-functional collaboration with multiple AI Coworkers working together, integrated with your CRM and helpdesk systems. The Enterprise Partnership is for company-wide transformation with unlimited users, all AI Coworkers, custom ERP/PLM integrations, and access to your proprietary Application Intelligence Graph, the structured knowledge layer that becomes your competitive moat. Every tier starts with a pilot to prove value before full deployment.
How quickly can we see ROI?
You can see ROI immediately. You can start seeing value by simply adding your datasheets to Bardin, no integrations required. We then offer additional tiers for integrations and custom connections to deepen the impact. The deepest, most compounding value comes when Bardin is used daily and we can capture all the intelligence from those human-to-AI interactions. Most customers see measurable results within 30-60 days: 40x faster responses (from hours to minutes), 50% of engineering time reclaimed, and 30% faster sales cycles.
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Our team is here to answer anything you're curious about, whether it's how Bardin works, what it could mean for your team, or just exploring if it's the right fit. Reach out anytime, and let's have a conversation about your specific needs and challenges.
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